Holidays are here. Jumpstart your PR campaign

Holidays are here again. It is a great time to organize a great PR campaign for your medical practice. Usually sending card out to the doctors in your area is akin to spamming, EXCEPT in the holiday season. Anything that looks like or feels like a card or a gift will definitely catch anyone’s attention. On top of that they will appreciate it. Such is the joy of the holidays. Everybody is in a giving and receiving mode. Here are some FAQs regarding gift giving in this season.

Q: When should I start sending out cards/ gifts?

A: NOW! NOW! NOW!

Q: How much should I spend per gift?

A: It is not about the value of the gift. It is about the thought. It is a PR campaign to remind other practices and physicians that you exist and you appreciate their referrals. In my opinion, such gifts or cards, do not affect the opinion or quantity of the referrals and neither it should. But it does make you shine in a positive light. Also try to keep the value of the gift as low as possible to avoid any Stark Law violation. Sending a$5000/- shopping spree will definitely look like a kickback. Check with your attorney.

Q: How to save money on these holiday gifts or cards?

A: Order them online and have them sent to the receiving party directly if that option is available. Also don’t forget to ask for bulk rate on the product. If you are going to mail the cards, try the hospital mail box first. Have your staff deliver it to the hospital.