INNOVATIVE WAY OF PHYSICIAN JOB SEARCH – DIRECT MAIL
Dr Matthias Muenzer is a blogger who writes regularly on the topic of Physician job search. He has a collection of tips for physician job search on his website http;//www.obgyntips.blogspot.com. One of the innovative method mentioned on his blog is what I would like to call "DIRECT MAIL" ! I admit I never thought of this being a potential method, but I think it will work.
Direct mail is a method used by business people and retailers to send unsolicited mail to potential customers. Marketing is not a random science. It is very systematic. If you send 10 resumes you will get 2 interviews. If you send out a 100, you will get 20 interviews. If you send out a thousand you will get 200 interviews !!! The ratio may be different for each specialty and each person but basics of marketing are the same.
So why not use this marketing method to find jobs. After all looking for a job is no less than marketing ourselves to the physician employer. So here is what you should do.
STEP 1: Find out a list of medical practices in your specialty in the location you are interested in. You can buy a list, you can search local yellow pages or you can look it up online.
STEP 2: Mail a resume and a cover letter to each of these practices or better still, each of the physicians in the area.
If a physician or physician group is planning to hire in the near future, just getting your resume will save them a lot of money, time and headaches. Others may be tempted to add another physician to their practice. Thank you Dr Muenzer for diggin out this advice.
2 Responses to “INNOVATIVE WAY OF PHYSICIAN JOB SEARCH – DIRECT MAIL”
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Thank you for picking this blog post up and for repeating the short description of the method. This way of searching for a job is one of the most effective I have encountered. YOu could mail your CV (preferred) or fax it(watch out for laws concerning unsolictied faxes) or email it (too few physicians have published their emails). I prefer mailing your cover letter and CV.
The response rate is about 2%, unfortunately not 20%, meaning if you send out 100 CVs, you will get 2 calls, maybe 3 or 4, but not 20…
By the way recruiters LOVE this method and use it constantly and in very large scale (200,000 plus pieces of mail twice or more a year), but obviously they do not want you to know. It would endanger their comissions…
Direct mail is upn there in effectiveness with networking. It even has an advantage. When networking, you can never be suer if you have reached absolutely everybody in a city or geographic area. With direct mail you can be sure you have reached everybody!
Where do you get the address lists from? InfoUSA.com or other list providers. I have commented on this in my blog.
Careermedicine: Thank you so much for helping to publisize this method. It is the best way of finding a job!
Thank you for the great tips